some market segments is needed, but lose weight segmentation means that the way you never push yourself towards. some people say that the brand positioning is to address long-term development. however, even today, the product will not tomorrow? , you either directed at men and women cried together, do not call or anything, just shout “weight” than just shouting “for women to lose weight” strong. some people say that market is a market failure ever, i would think that he has “a dry old wing” of the characteristics of a dry every year in mid-wing, a sun will keep on fighting the market. market in recent years health increase the market share occupied each year there are always a few brands have on stage and put some excitement after the rest of the brand are very few, can live for two years and even fewer brands. so how to lose weight have a tricky market in the end? the way the market operation rules to follow? i concluded many years of experience in market operations, to share with you some of the market operation experience, perhaps for those who “are aware of the bias a difficult path,” the warriors had help: do not make unnecessary sacrifices, but they can not learn pony cross the river; water has no fixed form, no fixed trend marketing. location consumer groups: men and women are both the protagonist of the market demand for initially, the major market for the beauty of female . however, with the market economy and social development, increasing people’s living standards, health consciousness is also growing along, losing weight is no longer a beauty to women, men also need to lose weight, and become a market force, male slimming market occupies about 1 / 3 requirements. 2006 years ago, few people concerned about the male market, but after 2006, the industry side of the male concerned about the market, while positioning the product groups have begun to cocoon, such as the breakdown of a special woman, married women-only markets and products. this position can only be for those who desire to lose weight the fat is full of fat men who stare at columbia saliva eye drops, fear of eating a women-only product will increase estrogen, which affects not clear that they have s-shaped curve. in fact, the single market, cake cutting women to lose weight too difficult, i am afraid the whole country there are nearly 100 brands, special diet products for men are not. in fact, we can not really locate a man dedicated products, but should demand equal cut, who do not want to have both fish and bear’s paw? some market segments is needed, but the market segments means that the way you never push yourself towards. some people say that the brand positioning is to address long-term development. however, even today, the product will not tomorrow? looking back, is there a brands like cut chives, today cut tomorrow crazy? no! how to do that? . you are either directed at men and women cried together, do not shout or anything, just shout “weight” than just shouting “for women to lose weight” strong. 2005, the shanxi on sales of nearly 300 million market. in 2006, shanxi market is still on sales of nearly 300 million. but there is a phenomenon worth noting: in 2005, three million yuan in row larger share of the oil factor, it is ranked 2006, oil pigment, oil of bombs, hidden secret third row of the world camellia three products. period, brand names, the market did not increase nor decrease the total because of the three brands of consumer groups are positioning men and women. 2007 saw a reversal of the market, we believe that the market for oil discharge disappeared, one after another out of the crowd-take-all position, 90% of the brand positioning was returned to the population of women, and some more detailed. such as the market’s “forbidden fruit” is only defined as a married woman. after the share market segmentation has shrunk considerably. sub-brand is not from the volume, the market capacity is also greatly reduced, partly because all the market in the market to throw the men went, they flock away women’s weight loss market. thus, no matter how well we can only account for half the market. even be less men’s market, market share may not be less 50% but less 75% or more.
